The Chinese luxury market is a beast that no brand wants to tame. With over 300 million high net worth individuals, China has become the epicenter of luxury consumption, and WeChat - the popular messaging app turned e-commerce platform, has been at the forefront of this revolution.
Luxury brands are finally taking note, realizing that having an online presence is no longer optional but essential in China. In 2020 alone, Chinese luxury spending reached $87 billion, with e-commerce accounting for over half of those sales.The question on everyone's mind is: how are these luxury brands making their WeChat move?
In the realm of digital marketing, search engine optimization (SEO) is a multifaceted beast that's constantly evolving. It's like trying to tame a wild mustang – you think you've got it under control one day, only to have it buck and kick you in the face the next.
What even is SEO? Essentially, we're about optimizing your site's content so that search engines can effectively recognize its relevance and display it higher on the list for searches matching your expertise area.